Description: The supposed millennial penchant for “killing” industries gets thrown around a lot, but it could really be happening to one American icon: the Harley-Davidson motorcycle.

Source: CNBC.com

Date: Jan 25, 2019

Link: https://www.cnbc.com/2019/01/25/actually-young-people-really-could-kill-harley-davidson.html

Questions for discussion:

• How have changes in demographics and attitudes affected the fortunes of Harley-Davidson in recent years?
• What is management doing stratgically to meet the changes?
• What advice would you offer?